No Smoking is about a cigarette executive named Cam Winsten whose family has been in the tobacco business since the 1700’s. The young executive does not think twice about the effects cigarettes have on people’s health not until he meets a young doctor named Cy Maxwell who lost his mother to lung cancer. Because of the death of his mother the young doctor becomes a leading researcher for a cure for cancer. He has written a book on the affects on smoking and its link to cancer. The young doctor joins to fanatical no smoking group and through this group he meets the young cigarette executive and the sparks start flying.